Agile Transformation Challenge

With almost 2000 employees, Softplan is the largest IT company in the state of Santa Catarina, south of Brazil. It provides software solutions for the public sector in several areas, remarkably for the judiciary. Divided in three business units, the one focused on the public sector counts around 350 people. Back in 2014, that unit was tied in its business model, struggling to find the way out closed scope projects, delays and client dissatisfaction.


Go Horse method

The operations department were divided in 5 big software development teams, a common PMO with 10 project managers, a common customer supporting team with 10 people, plus around 50 business and support analysts allocated inside the main clients spread accros multiple states. Each “dev” team was composed by a set of leading business analysts which lead developers and QA analysts. Teams were domain-driven: each one provided a solutions for a major management area (e.g. administrative processes, engineering, financing, procurement…). Finally, this structure makes teams to share same customers among each other and customers, in turn, to be provided with same solution among each other.

Starting point

Big DEV teams in a n-to-n interaction with on-premises teams, supported by a pool of project managers and a shared level 1 support team.

Case Softplan Before

Each team had to deal with several projects simultaneously and most of them had separated cells dedicated to post-project activities, like evolutive and corrective maintenance. A central PMO provided a common process to manage projects and a pool of project managers, which were not part of the team itself.

Project deadlines were met at the expense of several extra hours and by cutting technical quality, consequently compromising posterior maintainability. Between 30% and 40% of teams’ capacity was dedicated to handle a constant flow of incoming bugs, affecting teams morale and increasing turn over. Moreover, after each new implementation project, teams were dismantled and new ones were formed for the next project, mining any remaining feeling of ownership.

“We’ve reached a point of no return! After the big deliveries end of 2014, everyone was devastated. Some significant change was needed otherwise we wouldn’t sustain in the market.”

João Veríssimo - Softplan
João Veríssimo

Business Analyst Leader

Agile transformation diagnostics

The Process

What wasn’t mentioned yet is that Softplan counted with amazing people – the most brillant one’s I’ve ever met. And that was the key success factor rather than this pretentious writer!

During the following 2 years a set of agile transformation at Softplan’s operations took place, supported by an extensive training program. A first move was a management injection. The power in the big dev teams were clearly inclined towards business analysis. Even the head of’s were all the business experts, rather than people experts. All this in detriment of development and QA (Quality Assurance). To re-equilibrate this balance and establish the proper policies for the handovers between them, 3 divisions were created and teams were divided in silos:

  • Business teams

  • Development teams

  • QA – Quality Assurance teams

First move

A counterintuitive move, breaking big teams into different silos, rebalancing the power business analysts had over the other disciplines.

Case Softplan 1st move

The separation resulted in smaller teams and opportunities for new leaders, with fresh ideas. After around one year, despite the natural friction in the frontier of each silo, the perviously weak disciplines (development and QA) got stronger by the new leadership and new policies:

  • Requirements should have a minimum standard. There was a checklist to run.

  • QA team should be involved early in the process, so they could define testing strategy in advance.

  • Manual testing just start after an evidence of automated tests coverage.

  • Cap limits and throttled demands were agreed (in contract) preventing teams to be overloaded.

The silos were already there! What seemed a counterintuitive move helped to make them visible.

The 2nd move

Therefore, a second and now intuitive move in the agile transformation was made: the multidisciplinary teams were formed again, but in small cells and value stream oriented. Inside each new formed cell the conquered policies were preserved, which in turn preserved the balance of power previously conquered. Moreover, business experts were mostly repositioned from leadership to new positions as SME – subject matter experts. The organisation started to get used with people oriented leadership.

Moving to value streams

Value streams started to be formed, not yet end-to-end but already reducing friction between teams’ priorities and streamlining budget control per client.

Case Softplan 2nd move

The Training Program

Product Manager Luxembourg

The reorganisations were the key element, imho, but it wasn’t just about moving people from one side to another. Much more was done in parallel to make sense of all this, such as contracts’ renegotiation; bad clients expurgated; bad leaders expurgated; adoption of a new set of ALM – Application Lifecycle Management tools; and finally a huge training program.

The goal of the training program was to enable literally everyone to understand, participate and ultimately lead the changes happening in the organisation. In a period of 2 years, more than 200 people took part of a role-based training program with certification, completing 540 hours. The portfolio of training spread accros the following classes:

The 3rd move

In parallel with the latests trainings, those with support from the new tools, the end-to-end cells started to be formed. Still counting with some few shared teams, but mostly the organisation became totally value stream oriented.

Client-oriented cells

The trend of value streams was confirmed and got stronger by the dissolution of more shared teams into part of each team. Now even small clients have dedicated cells, while big clients counted on on-premises teams working together with dedicated end-to-end solution teams.

Case Softplan 3rd move



Role-based trainings for everyone: leaders, business, devs, support…



Trained to understand, engage and even lead the transformation.


Training hours

During the period of 2 years.

Agile transformation at Softplan


Such a great transformation isn’t done with one big shoot! It’s more like a guerrilla mode, with several action tackling small/medium topics but all coordinated for a common goal. Softplan lost or let some customers go; conquered new ones under a new contract framework where demands were throttled; changed leadership profile from business experts to people leaders; adopted new ALM and a new Service Desk tools; settled new performance indicators; and created a mode 2 operation where innovation was explored separately from the legacy business. Nonetheless, the most significant ones imho were the organisational changes and the supporting trainings.

Organisational moves

One step back and two steps forward: a first counterintuitive step broke the forces that were holden the company in an old era of leadership and opened space for people leaders and the rise of technical quality on development and QA disciplines. The following steps formed end-to-end value stream teams, with minimal dependency to shared teams and maximum autonomy.

Training program

A big set of trainings prepared people for a smooth agile transformation. Starting from leaders, they could join the changing coalition and helped promoting the changes since the beginning. Then role by role, team by team, everyone was invited to embrace changes in processes, tools and mindset.

The Transformation

From a confusing arrangement of big teams in a n-to-n interaction with clients, to well defined value streams. Minimum shared infrastructure; maximum autonomy and focus on clients.

Case Softplan BeforeCase Softplan 3rd move



Measured in effort per function points along the 2 years of transformation.


Growth per year

Increasing demand required new levels of productivity.

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Adriano Campestrini

Adriano Campestrini

Agile Expert
+352 691 290 851
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